How Beehiiv Manages All Creator Comms

1. Introduction/Background

Meet beehiiv—a fast-growing digital platform seeking to broaden its reach and engage new audiences through influencer marketing. As the company scaled, it collaborated with multiple creators to promote its services but soon found the management process cumbersome and scattered across different tools and communication channels.

2. Challenges/Problems

Before discovering Limelight, beehiiv managed its influencer campaigns using:

• Multiple spreadsheets to track deliverables and payments.

• Scattered communication across emails and Slack channels.

• Uncoordinated timelines and payment structures for more than 20 creators.

This disjointed approach made it difficult to keep track of campaign progress, leading to lost time and occasional oversights.

3. Solution: Limelight’s Platform

After exploring various options, beehiiv implemented Limelight to streamline its influencer campaign management. Two features, in particular, transformed their workflow:

1. Creator Sourcing: Instead of manually searching and recruiting influencers, beehiiv could log in to Limelight and see new creators applying directly to its campaigns.

2. Central Inbox: Limelight’s unified messaging system consolidated all proposals, payment details, and creative briefs in one place, eliminating back-and-forth email and Slack threads.

4. Implementation/Process

To integrate Limelight effectively, beehiiv’s marketing team followed a clear, step-by-step process:

1. Account Setup: The team customized Limelight with campaign objectives, target audience criteria, and key performance indicators.

2. Campaign Launch: Once a campaign was live, interested creators applied through the platform, saving beehiiv hours of manual outreach.

3. Negotiation & Coordination: Using Limelight’s central inbox, beehiiv reviewed proposals, clarified deliverables, and finalized payment terms—all within a single interface.

4. Content Approval & Payment: After creators submitted content, the team used Limelight for feedback and final approval. Payments were also processed seamlessly through the platform.

5. Performance Tracking: Beehiiv monitored progress in real time, making it easy to compile metrics and review performance without multiple spreadsheets.

5. Results/Outcomes

“Sourcing creators + managing comms with creators was definitely easier!” — beehiiv

By switching to Limelight, beehiiv experienced several key benefits:

• Time Savings: Automated creator sourcing and centralized communication cut down on administrative tasks.

• Improved Organization: A single dashboard provided clear, real-time visibility into proposals, timelines, and payment statuses.

• Reduced Errors: Centralizing data and conversations lessened the risk of overlooking important details.

6. Customer Quote

Beehiiv was particularly impressed by Limelight’s hands-on support:

“The Limelight team is very attentive and very quick to address my comments, feature requests, and questions about using the platform!” — beehiiv

This personalized assistance allowed beehiiv to get the most out of the platform, ensuring a smooth transition and reliable ongoing performance.

7. Conclusion & Call to Action

By adopting Limelight, beehiiv simplified a once-chaotic process, saving valuable time and resources. Centralized communications and automated creator sourcing empowered the team to focus on strategy and relationship-building rather than administrative tasks.

Ready to streamline your own influencer marketing campaigns? Book a personalized demo to learn how we can help you increase efficiency, enhance collaboration, and drive measurable results.