In 2026, the most valuable real estate for any tech brand isn't a crowded email inbox or a Google search result—it's the LinkedIn feed of a trusted peer. As traditional outbound channels face increasing fatigue and buyers grow skeptical of conventional marketing, companies are undergoing a fundamental shift in how they generate demand. The future of B2B growth lies at the intersection of two powerful forces: creator-led visibility and AI-powered prospecting. At Limelight, we've built the first B2B creator advertising platform to help brands break through the noise by connecting them with industry thought leaders. But activating influential voices is only half the equation. The other half is ensuring your internal operations are sophisticated enough to convert that attention into revenue.